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ナイロビ中心部の高層ビルと高速道路

Japanese business in Africa,
put into motion 
on the ground.

From market research to company formation and day-to-day operations. Our Japanese team, based in Nairobi, co-creates businesses on what we see on the ground — not on desk research.

100+

Projects delivered

60+

Companies and organizations supported

25+

African countries covered

2022

Founded (Takamatsu, Japan & Nairobi, Kenya)

Our Services

Three ways we support your business in Africa

We don’t stop at a research report. From grant applications to company formation and local operations, we go the whole way with you.

事業開発コンサルティング

CONSULTING

Business Consulting

From choosing the right country and market research through company formation and building sales channels — including execution and management on the ground.

研修プログラム

TRAINING

Training Programmes

Training and study visits for Japanese companies, local startups and educational institutions, built on hands-on experience of doing business in Africa.

JENGA HOUSE

COMMUNITY

Community Building

Building a network for Japanese people taking on Africa. We run a community house in Nairobi.

Country Profiles

Country Profiles

Economy and population, regional characteristics, and relations with Japan. Download our country briefings free of charge.

Kenya

ケニア・ナイロビの高層ビルと高速道路

Population 55.7 million. East Africa’s economic hub and a magnet for ICT.

Nigeria

�ナイジェリア・ラゴスの市街地と海沿いの高速道路

Population 233 million. Africa’s largest market, centred on Lagos.

Ghana

ガーナ・アクラの独立広場に立つ記念アーチ

English-speaking and politically stable — the gateway to West Africa.

Track Record

Track Record

Government & International Organizations

Commissioned work for UNIDO, JICA, government ministries and local authorities. From field research to running grant secretariats, we work continuously where public money is at stake.

Private Companies (Japan and Africa)

From pre-entry market research to establishing a local base and supporting grant applications. Whatever stage you come to us at, we work out the next move with you and carry it out.

Educational Institutions

Field programmes for universities and support for academic research. We design opportunities for students to learn on the ground in Africa, from planning through to delivery.

From private companies to international organizations, local governments and universities. Since our founding in 2022 we have worked on more than 90 projects.

ENTITY

Designing the operating model for a local organization

Support for a build from zero, with no organization on the ground. We designed the workflow and division of roles, set up the local entity and hired the team, and stayed with the business until it ran steadily. Rather than handing over a plan and leaving, we kept working on site until operations were up and running.

GRANTS

From grant application through implementation and settlement

We handle everything from writing the application to post-award expenditure management, organizing supporting documents and preparing reports. We work alongside you from a position that knows both sides — applicant and administrator. By keeping the paperwork moving, we create the conditions for you to focus on the business itself.

GROWTH

Expanding an  programme across five African countries

We supported the programme from launch and early strategy through to expansion into five countries. Our work covered growth strategy, putting the finances on a sound footing, and strengthening relationships with local partners. Working country by country as progress and issues differed, we built an operating structure that lets the local team run on its own after our support ends.

Why clients choose us

WHY AXCEL AFRICA

1

We are based in Nairobi, with a Japanese team on the ground

Day-to-day contact brings in information that trip-based research rarely reaches. Who to ask to get things moving; who can be trusted with the work. Our relationships with local partners are built on that accumulation.

2

We stay from research through execution and into operations

We don’t stop at writing a strategy. Company formation, recruitment, setting up local operations, and running the business afterwards — we stay with you for years, not weeks. When things don’t go to plan, that is exactly when we read the situation on the ground and rebuild the approach.

3

We know public grant schemes from the inside

We have sat on both sides — applying for grants and administering the schemes themselves. Through work for international organizations and local governments, we understand in practice how these schemes are built, what reviewers look for, and what post-award administration and settlement involve.

Media Room

Media Room

What is actually moving behind the data and the daily headlines. Reporting from the ground.

Start with a conversation

The first consultation is free. Please get in touch.

Not ready to talk yet?

Our materials are free. Download them and take your time.

資料をダウンロード

An overview of the company and our three strengths

Available JICA- and METI-linked schemes, in one list

A record of everything we did in 2025, including TICAD9

Read on this site

An introduction covering regulations, costs.

Read on note blog

Short summaries of local news and the latest reports

Common pitfalls in new ventures, and how to avoid them

Reading the results and strategy of local companies.

株式会社アクセルアフリカ ロゴ

AXCEL AFRICA is a business development partner for Japanese companies in Africa. We connect Japan with countries across Africa, co-creating businesses that address social challenges. We have offices in Takamatsu, Japan and Nairobi, Kenya.

Contact Information

info[@]axcelafrica.com

Takamatsu, Kagawa

P.O. Box 52615-00100, Nairobi, Kenya

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Copyright © AXCEL AFRICA K.K. | All Rights Reserved

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