Kenya's retail industry consists of a variety of retail formats, from large supermarkets to traditional open-air markets and street stalls.

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This report summarizes current product and food trends (health food stores/general stores, Chinese supermarkets, high-quality markets, Japanese manufacturers), including information on supermarkets (foreign/Kenyan-based) in Nairobi, Kenya, a comparison of products at major supermarkets, and the retail situation of Japanese food ingredients, in addition to information on supermarkets in the country.